It all depends on the scale of the project. Simple mechanics like chatbots can be integrated in a week, because there are ready-made solutions on the market. Complex systems with ratings, missions and progression — from 3 to 6 months.

Yes, of course. Gamification is the integration of digitalization, transformation, and adaptation processes that make it an understandable and measurable tool for businesses.
Each new mechanic can be converted into ROI, and therefore into money. In addition, gamification helps to create personal metrics based on the structure of relationships and processes.
Here you can read about 320 measurable evidence of gamification across 32 business units from global practice.

There are no market restrictions, because gamification works with a system of relationships: employee - customers - team - products. It solves the issues of small, medium and large businesses.

Gamification has even reached the healthcare market, where it increases treatment adherence by 30-40% (PubMed). In the financial sector, using game mechanics to manage costs increases user engagement by 25% (PwC). And by 2027, the retail gamification market will reach a solid $15 billion with a CAGR of 27% (Statista).

The most popular segments for today:

• Corporate training and HR (adaptation, training, and employee development)
• Online courses and EdTech platforms (improving student acceptance and retention)
• Schools and universities (increasing academic performance)
• B2B and B2C products (for example, loyalty programs)

To begin with, we are finding out whether gamification is really needed, and which aspects of it solve the necessary tasks. Once we have accurately understood the company's need, we follow the 4D product approach: define, design, develop, deliver.

Depending on the degree of support that the company wants, we determine which of the product stages we will do for it on a turnkey basis, which in conjunction with the internal team, and which the company will do entirely on its own.

In projects with full integration, the steps look like this:

• We analyze and audit current processes, investigate the problems and needs of all participants related to the processes under study
• We synthesize data, test hypotheses, find key places for changes that will bring the greatest result, and define a project
• We create a gamification strategy, determine the expectations of the participants, and coordinate the scale and areas of change
• We design gamification elements and processes. This is a wide range of services: from documentation to the development of the service itself or a turnkey application. We determined the final design scale at the previous stage
• We implement mechanics and processes, train the team, work with feedback, set up monitoring
• We carry out quality control, final system connectivity tests, describe documentation, and create a strategy for further development